How to Write a Business Plan That Actually Gets Funded
Bankers read business plans back to front. Your financial projections and capital ask determine whether they read the rest.
A funded business plan is a financial document with narrative support — not a story with a budget at the end. The strongest plans are 18 to 25 pages, with a defensible 3-year financial model.
Step-by-step
- 1
Executive Summary (last to write)
1 to 2 pages. Mission, ask, use of funds, top-line projections.
- 2
Company & Market Analysis
Cite TAM, SAM, SOM with credible sources. Identify 3 to 5 direct competitors honestly.
- 3
Products & Services
Pricing tiers, gross margin per offering, fulfillment model.
- 4
Marketing & Sales
Customer acquisition cost, channel mix, conversion funnel assumptions.
- 5
Operations & Team
Org chart, key hires, milestones tied to funding tranches.
- 6
Financial Projections
36-month P&L, cash flow, balance sheet. Monthly for year 1, quarterly thereafter.
- 7
Capital Ask & Use of Funds
Exact amount, instrument (SBA, equity, line of credit), allocation table.
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