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IRS & Financial· 8 min read

How to Write a Business Plan That Actually Gets Funded

Bankers read business plans back to front. Your financial projections and capital ask determine whether they read the rest.

A funded business plan is a financial document with narrative support — not a story with a budget at the end. The strongest plans are 18 to 25 pages, with a defensible 3-year financial model.

Step-by-step

  1. 1

    Executive Summary (last to write)

    1 to 2 pages. Mission, ask, use of funds, top-line projections.

  2. 2

    Company & Market Analysis

    Cite TAM, SAM, SOM with credible sources. Identify 3 to 5 direct competitors honestly.

  3. 3

    Products & Services

    Pricing tiers, gross margin per offering, fulfillment model.

  4. 4

    Marketing & Sales

    Customer acquisition cost, channel mix, conversion funnel assumptions.

  5. 5

    Operations & Team

    Org chart, key hires, milestones tied to funding tranches.

  6. 6

    Financial Projections

    36-month P&L, cash flow, balance sheet. Monthly for year 1, quarterly thereafter.

  7. 7

    Capital Ask & Use of Funds

    Exact amount, instrument (SBA, equity, line of credit), allocation table.

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