Choosing a Business Name and Filing a Trademark
A business name that can't be trademarked is a business name that can be taken from you.
Choosing a business name is a legal decision, not a branding decision. The strongest names are distinctive (suggestive, arbitrary, or fanciful) and clear of conflicts in your USPTO classes.
Checklist
- USPTO TESS direct-hit search for identical marks
- USPTO TESS phonetic + design search for similar marks
- State Secretary of State entity name search
- Domain .com availability (or strong .co/.io fallback)
- Common-law search (Google, social handles, app stores)
- Confirm the mark is distinctive — not merely descriptive
Frequently Asked Questions
How PF Consulting Firm can help
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